The Group’s olive tree-planting activities are intended to fulfill its social responsibility by investing social and relational capital to enhance the Group’s social value. Through donations within the range of 5% of our consolidated net income, we hope to not only benefit our communities and society at large, but also to gain significant trust from society through activities that contribute to employment of people with disabilities and regional revitalization.

A total of 23 people from Nijiiro (meaning “Rainbow”), our recycling workshop, Kyoei Kankyo, the Yamaguchi Division, and the ESG Promotion Section at the head office planted 130 olive trees in an olive grove near the Yamaguchi Division in the spring. Olive planting began in 2021 and now totals 700 trees, with plans to plant a total of 2,000 trees by 2029. Olives harvested in the fall are to be processed into olive oil for internal distribution and use as novelty items. These olives are harvested by Nijiiro and Kyoei Kankyo, alongside volunteers from other Kyoei Steel entities.
*Nijiiro: Our small appliance recycling workshop employing persons hired from support offices for people with disabilities